Does your SIS have these student recruitment strategies?

Running an institution of a big scale you should be aware of the common challenges encountered during the recruitment process. Established student recruitment strategies helps hit enrollment targets, keep up with the global competition & international market, attract and recruit the right mix of students, and the list is endless.

This blog from us aims you to RETHINK the current functioning of your admissions and recruitment process. We have tried to detail a list of student recruitment strategies an SIS is expected to possess, which can benefit your whole admissions and recruitment committee. Let’s help you analyze better.

 

Best student recruitment strategies for your institution

Everything has changed, and so have the perspectives of the stakeholders involved in higher education. To decipher the student recruitment plan, a poll was conducted by The Guardian. Out of the 70 UK university marketing teams that were polled, 57% of them considered open days were their best recruitment strategy, 72% of felt external digital advertising to be their choice, and 98% of them preferred social media advertising (98%).

All that’s needed is a well-rounded approach to attract and retain new students. Well, you could consider the following components as well. I’m sure, these could help higher education institutions and universities drive more results and student recruitment and admissions efforts.

 

1. Does it have features of CRM?

CRM can be the first savior. We promise they have a suite of tools that are specifically tailored to the needs of your educational institute. An SIS integrated with CRM offers a targeted approach to your mundane admissions process.

At Creatrix we have a CRM in place which can likely enable institutions of all sizes to thrive in the competitive market while ensuring data is formed, tracked, processed, and analyzed to deliver a rich personal experience to students and other stakeholders alike.

There are ways to nurture relationships with seamless lead generation, marketing capabilities. We are cloud-native and accessible across many devices.

 

 

 

2. Does it have the option to deliver effective campaigns?

Using tools that help you meet the recruitment targets in a competitive landscape is essential.

Your recruitment activities need to carry out effective campaigns across various platforms. Does your Student Recruitment software have a provision for this? The idea to create, execute, and monitor consistent recruitment campaigns through emails, social media, and the web can double your ROI. Segmenting your target audience while sending messages helps to target the right prospects from the right places.

 

 

3. Capturing leads as inquiries from all channels

Options to capture student inquiries through multichannel including digital, social, institutions, APIs, and much more. Direct all these inquiries in a single place and direct them to the right lead owners or counselors for a timely connection. Trust us, a CRM can help you in this.

 

4. The Funnel reports?

A CRM with this feature helps you to analyze a segment of leads/deals to determine any bottlenecks in the funnel. This funnel report gives you a snap of the overall recruitment progress, lets you analyze success with analytics.

 

With this, the institutions will be able to leverage their student recruitment strategy plan for the next round of applications, just on time. 

There can be a clear picture of evaluating how well the campaigns have been doing, to figure out which call to action and subject lines were successful, and better them in the days to come.

 

5. Option to create custom enrolment stages

Every higher education institute is unique; student recruitment software or an SIS should therefore allow users to create tailor-made enrolment stages for the potential applicant to pass through easily, based on your institution’s existing enrolment process.

 

6. What about prospective logins?

Allow your prospective students to create their secure profiles, and view the status of their applications in real-time. They can upload documents, interact with counselors over chat, pay the application fees, and much more right from the portal.

 

7. Do you aim at a targeted, personalized “prospect experience”?

Personalized interactions during recruitment can help with your brand outreach and would be one of the best student recruitment and retention strategy! When your software streamlines interaction and captures prospects with intuitive inquiry management, through apps and web portals, you lack nothing.

 

8. What about the communications log?

Managing cross-platform communication between applicants, contacts, and all other stakeholders via emails, notifications, SMS alerts at every stage of the recruitment process can make the onboarding process a smooth one. An SIS that does this is a quick grab.

Automatic generation of offer letters with in-built templates, the intimation of fee payment, request sent for missing documents, program orientation, etc.

The tool you are using should generate, capture, and nurture leads across platforms, both online, and in-person.

At Creatrix, you could set up personalized emails and communications to your prospects based on the inquiry made.

 

 

9. Do you have secured payment integrations in the application portal?

Integrate payment modules into your institution’s admissions portal securely. Allow the completion of the complete applications online including admission fees collection or payment for other kinds of applications.

 

10. Does it manage Inquiries?

Central to the heart of the institution is the student support during admissions. A software that you own should allow you to define workflows to resolve inquiries and offer immediate consultations via multiple channels including video, email, portals are a quick grab.

 

11. Does it offer a streamlined and automated process?

There should be every option to handle scenarios including routing of cases, resolutions, and other complex processes using automated workflows.

 

Know about Creatrix student recruitment strategies to adapt and grow

Creatrix Student Recruitment has opened new doors for several universities across the globe and added value to their recruiting efforts. If you wish to know the secret of how we do it, contact our team now.